New York City is the global capital of media, fashion, finance—and, unsurprisingly, public relations. Whether you're a startup looking for media buzz, a Fortune 500 firm protecting your reputation, or a CEO wanting to boost your personal brand, NYC has no shortage of powerhouse PR firms ready to help you tell your story.

But with so many agencies to choose from, how do you know which one is the right fit? We’ve done the digging for you. Here’s a roundup of some of the top PR firms in NYC—from legacy giants to boutique specialists—known for their creativity, results, and industry influence.